In 2010, Farmina turned to PetPRO for a new strategic direction. This led to the launch of N&D – Natural & Delicious, a super premium pet food line that reshaped the market. Result: from €5 million to nearly €500 million in revenue. This success was followed by collaborations with Zoodiaco, Erba Più, Alleva, and other key players in the pet industry.
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